![]() ![]() With vertical search, you slice down vertically through one topic area. Information from sports sites, news sites, medical sites, shopping sites - the entire horizontal spectrum of topics is represented. Regular search - when you go to Google, Yahoo, Microsoft, Ask or any general-purpose search engine - is a “horizontal” search in that you are searching across a wide spectrum of material. I prefer the term specialized search or specialty search, but the financial community in particular has popularized the use of “vertical” search. I routinely ask audiences if they understand what it means, and significant numbers don’t. To fully explain the importance to both groups, I’m going to work step-by-step through the concept of vertical search engines, how they’re often ignored by searchers and search marketers alike, then how Google is going to make this content more visible through Universal Search.Īs this is a long article, here are jumps to specific sections, should you wish to skip ahead: What The Hell Is Vertical Search? The move potentially should be a huge boon for searchers, while search marketers who have paid attention to the importance of specialized or vertical search will see new opportunities. A new navigational interface has also been unveiled for Google and is covered more in the companion piece to this article, Google’s New Navigational Links: An Illustrated Guide. Not everyone will see it at first, but over the course of the next several days, Universal Search should be more, well, universal. The new system officially rolls out today for anyone using and searching in English. The old ‘Fetch as Googlebot’ feature has been migrated to the new Google Search Console process of inspecting URLs following the steps above.Google is undertaking the most radical change to its search results ever, introducing a “Universal Search” system that will blend listings from its news, video, images, local and book search engines among those it gathers from crawling web pages. Learn more about the different results and how to resolve issues here. If the test returns any errors, please make any necessary changes so the URL is available to Google before proceeding. If the page has changed since the ‘Last crawl’ date, click ‘ Test Live URL’.Expand the ‘Coverage’ section to view the ‘Last crawl’ date.In the top bar, type (or paste) the complete URL of the article that is missing from Google search.If the sidebar does not appear, click on the three-line menu. Choose your website from the ‘Search property’ drop down in the sidebar.If prompted, log in using your Google account. Google Search Console provides valuable information with a URL inspection including any issues that prevent content from appearing in search results. Events Come and meet us at an event! We would love to meet you.Giving back Our community involvement activities.WordPress Our place in the WordPress ecosystem.Company Find out more about our company.24/7 support Premium support whenever you need Get support now.Developer docs Advanced build details for developers.Help center Find out how to use our products.Yoast SEO for Shopify Get help with Yoast SEO for Shopify.WordPress plugins Get help with our WordPress plugins.Newsletter Sign up for the latest news from Yoast Sign up now.Developer blog Behind the plugins with our Dev team.WordPress core blog News from our WordPress core team.Product news Browse our past releases and updates.Technical SEO Learn about technical SEO on our blog.Content SEO Learn about content SEO on our blog.Webinars Join our experts for SEO news updates View our webinars. ![]() Ultimate SEO guides In-depth articles on core SEO themes.SEO basics Read up on the basic concepts of SEO.Free SEO for beginners training Start developing your SEO skills today.Yoast SEO academy Know how to outrank your competition.Yoast SEO Premium Get extra tools to make SEO easy View Yoast SEO for WordPress.Features overview What Yoast SEO for WordPress can do.Other WordPress plugins Optimize every aspect of your site.Yoast SEO for Shopify Get the SEO app for your online store.Yoast SEO for WordPress Get the #1 WordPress SEO plugin. ![]()
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